3 Toronto Networking Events in November You do not want to Miss

The year is coming to an end and many students will be graduating this December. This is the perfect moment to use your Networking resources to search for the hidden job market. Here are 3 networking events that are taking place this November in Toronto which you may not want to miss.

Source: http://upload.wikimedia.org/wikipedia/commons/4/48/Computer_industry_entrepreneur_workshop.jpg

1) How to Hustle: A Networking Party by Media Empires

Media Empires

Wednesday, 26 November 2014 from 7:00 PM to 10:00 PM (EST)

Toronto, ON

Great opportunity to connect with young entrepreneurs, seasoned business professionals, and innovators.

Things to Carry:
An elevator pitch
Business cards
Business attire
All of your enterprising friends

Click Here to view details

2) Beaujolais Nouveau 2014

ApéroChic - Afterwork Socialising with a French Touch

Thursday, 27 November 2014 from 7:00 PM to 11:00 PM (EST)

Toronto, ON

Enjoy the “Ambiance à la Française” with music, passed appetizers & Beaujolais Nouveau Raffle Prizes. Limited Spaces.

Click Here to view Details

3) Careers In Marketing

Ryerson Marketing Association (RMA)

Thursday, 27 November 2014 from 6:00 PM to 9:00 PM (EST)

Toronto, ON

Opportunity to meet with recruiters and industry professionals. Learn about career opportunities with a 3:1 student to industry professional ratio. If you are into marketing then this is the event that you do not want to miss!

Click Here to view Details

Keep yourself updated with more such offers. Follow us...

Wingham Rowan's insight on a new kind of Job Market

Wingham Rowan explores the hidden corners of the labor market at TEDSalon London Fall 2012. In the last 20 years the market has changed, but did it change for everyone? Wingham believes that the market has only changed for organizations at the top of the economy. He says, "If you're a Wall Street trader, you now take it for granted that you sell your financial assets in a system of markets that identifies the most profitable opportunities for you in real time, executes on that in microseconds within the boundaries you've set. It analyzes supply and demand and pricing and tells you where your next wave of opportunities are coming from. It manages counterparty risk in incredibly sophisticated ways. It's all extremely low overhead. What have we gained at the bottom of the economy in terms of markets in the last 20 years? Basically classified adverts with a search facility."

http://www.successnews.co.uk/wp-content/uploads/2013/02/Wingham-Rowan-1211x575.jpg

 

Why George Brown College students should start using LinkedIn?

Hi guys,

Let's talk about LinkedIn. Are you active on LinkedIn yet? Well if you are not then you better start utilizing it to its full potential. Why?

77% of All Jobs are Posted on LinkedIn...

Source: http://www.socialmediatoday.com/content/77-all-jobs-are-posted-linkedin-infographic

Source: http://catalystcpamarketing.com/wp-content/uploads/2013/05/why-linkedin-is-important.gif

So here are some interesting things that you can do to make your LinkedIn profile more visible:

1) Complete your Profile

Opportunities are waiting for you out there. All you need is to fill in all the details. Start right from the summary. Have a descriptive summary. Use keywords to highlight your specialties But at the same time you don't want to sound like a robot. The key here is to tell your story to the recruiter. Check out these suggestions to know more about how to build up a complete profile in LinkedIn. 

2) What about the Headline?

Make sure your keywords in the headlines defines you well and are search friendly. You need to be catchy here but at the same time remain professional. Use the full capacity of the characters space provided. Here are 10 LinkedIn Headlines that Stands Out.

3) Join Groups and Start Participating in the Discussions

Join the groups related to your industry, work experience & interests. It will not only help you to remain up to date with everything that is going around in the industry but also help you take part in the conversations. Yes, take part in the conversations, because group participants get 4x the number of profile views. Remember, the conversation is happening all the time, you just need to be present.

Start with these simple 3 steps and get noticed by recruiters.

Let us know if it helped you and also share your insights at the comments section below.

Best of Luck!

Admin - United International GBC

Do you have a measurement plan for your Business? Get started with Google Analytics

Hello Everyone;

I had recently completed a training module on "Digital Analytics Fundamentals" by Google Analytics. It blew my mind when I came to discover the power of analytics to create a measurement plan for every business.

But before going any further, why do we need a measurement plan for a business?
Its very simple. Unless we measure the tactics of our business strategies based on some context, we shall never know in which direction our business is going. Google analytics makes measuring of these metrics very easy. Its power to collect and analyze data metrics in real time helps every business to define meaningful goals, targets & segments.

Source: http://commons.wikimedia.org/wiki/File:Google_Analytics_2014.png

Having said that, now its time for us to know what is a metric & dimension?

In any analytics tool, we will find two types of data. The first will describe about the characteristics of your users, their sessions & actions. These are called dimensions.

The second type of data are metrics. These are the quantitative measurements of users, sessions & actions. Metrics are numbers.

Google Analytics explains the difference between metrics & dimensions and how they are used in reports, with great details in this video.

Please let us know how helpful was this information to you. We shall be posting more insights from Google Analytics very soon.

Lots of Love;
Admin @ United International GBC

More CoOp Experiences ... from Marketing Students of George Brown College

Hi Guys;

I have collected some wonderful CoOp experiences from a few Marketing Students of George Brown College. I hope you find it interesting enough. If you want us to publish your CoOp experiences then please email it to unitedinternationalgbc@gmail.com.

Source: http://pixabay.com/en/people-group-crowd-team-isolated-309096/

1) Emir worked at NATO Council of Canada this summer as a Membership Marketing, Communication Coordinator... He talks about how he promoted Membership Packages throughout the events. Click Here to Read More about his amazing experience.

2)  Did you hear about "Humans of Canada"? Ayu shares her experience of being a part of the team of this social media movement during her internship. Click Here to read more.

3) Ever thought of becoming a Marketing intern in a psychotherapy clinic in Toronto? Read Sumanta's experience

4) My friend, Jeff writes about his experience working as an intern for BMO. Click Here to read how he found value in his coop.

5) Imagine the joy you will feel when your work doesn't feel like work at all... Chelsea writes about her CoOp experience in a soccer club. Click Here to read about what does she recommends for all the future CoOp aspirants.

Keep your comments coming in!

Lots of Love;
Admin - United International GBC

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CoOP Story: How did I learn that VIDEO is the best Marketing Tool?

Hi Everyone;

Hope you had a wonderful summer. Let me share my Coop Story with you guys where I discovered a beautiful secret of marketing - The Power of VIDEOS

Here is my Coop Story:

"I joined my coop in a brand reseller firm located at Yorkville, Toronto, Ontario. At the time I joined, they were having an exciting time promoting their newest entry to their brand line HappyORNot , a Customer Satisfaction Survey Device.

Our marketing team was figuring out a way to market to the cold leads which has been sorted out by the CRM system Salesforce. After brainstorming, our marketing team decided to prepare a series of personalized videos (industry specific) to be embedded in the marketing campaigns. Along with my coop partner, I lead the team to conceptualize, design and develop the marketing video campaigns.

After these video campaigns were sent out, we analyzed the results and were amazed to figure out that the response rate were doubled within a short period of time. And it has been a proud moment for my team when our company were able to sign up Tim Horton's to pilot HappyORNot.

Please Click Here to view a Video which has been personalized for the Education Industry. You can also view the remaining ones in their YouTube channel."

RESOURCES
Here is a wonderful website, which helped me to  get amazing ideas about marketing video campaigns.

I welcome you to share your Coop / Internship Stories in the comments below...

Best Regards;
Rahul
Admin - United International GBC

Posts are going to be unveiled very soon!

We welcome your suggestions on your expectations.

Send us your love to unitedinternationalgbc@gmail.com

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